Master in Action Marketing and Visual Communication

Starting from October 2008

The world of communication in the era of Internet has changed a lot and especially has transformed the look that helps to captivate the world and its events. This change has generated special tools and languages.
The Master course in Action Marketing and Visual Communication offers curriculum of innovative specialization in theoretical and methodological approach for professionals in communication.
Traditional advertising tools (pasting posters, TV, radio and press campaign) are supplemented with new techniques in communication which tend to penetrate in the interpersonal and emotional territory of the consumer performasnces, media-activism, creative activities/actions in the urban context)
The main objective of the Master course is to develop competence and attitude of participants through team work. The projects realized are developed with partners and clients, such as public institutions, firms and communication agencies.
The Master course adopts the method of research - action: phases of analysis, design and implementation of communicative products are followed by phases of direct interaction with the target and working in the field.
It is aimed on the one hand at graphic designers and art directors motivated to acquire new working methods and widen their professional portfolio and, on the other hand, at students with a background in humanities interested in participating in professionalizing projects and experiments.

Course Director: Massimo Randone