Briefing

How would you convince someone to visit and to be guest of your favourite place?
It could be the small mountain village where your family comes from, a district of your town, the hotel where you spent the most beautiful week end of your life, or the park where you sit reading a book every time you can…

Deliverables

A 10 to 15 pages marketing plan, with a specific focus on communication
campaign, promoting the place you love the most and you would like to share the knowledge of with as many people as you can.

The plan shall:

• research the targeted market (whom are you going to talk to?);
• provide “snapshots” of the segmentation of this market;
• create a grassroots/viral style communication campaign for each segment that you have identified;
• provide key visuals (press campaign, web-site, logo, etc.).

The provision of an aggregate budget for the communication campaign, though not mandatory, will be considered a plus.

Jury

The Jury will be composed by:
Franco Achilli, Brand and Graphic Designer, A+G studio
Serena Di Bruno, Creative Director, 1861UNITED
Giorgio Mameli, Managing Director, Ogilvy Action
Alessandro Montel, Communication Design MA Director

Prize
The winner will be awarded of a full scholarship for the first year of NABA two-year Master of Arts Degree in Communication Design, starting in January 2011.
The scholarship will be confirmed for the second year if the student will comply with specific academic requirements (average grade not less than 27/30 and at least 6 exams of the 1st year passed by September, 2011).

Deadline

All materials have to be sent to NABA in a closed envelope and HAVE TO REACH NABA WITHIN SEPTEMBER 30TH 2010, along ith the attached application form and with all the documents specified in it.